EGYPT – The Arabian Food Industries Company, popularly known as Domty has signed a Memorandum of Understanding (MoU) with Dutch dairy processor, FrieslandCampina to explore and undertake cheese export to African countries.
Founded in 1988, Domty is an Egypt-based manufacturer and marker of a range of branded white and processed cheeses and juice products.
The company has a portfolio of nearly 200 SKUs under the Domty, Damo, Gebnety and Bravo brands.
“Domty is a household name and the number-one cheese producer in the nation by market share. The Company sells to tens of thousands of retail and business customers as well as to more than 46 export destinations,” indicated the UK Regulatory in a press-release announcing the partnership.
With the partnership, the two companies are seeking to get a share of the multibillion Middle East and Africa Cheese market, which was worth US$8.52 billion in 2018 and estimated to grow at a CAGR of 4.27% to reach US$10.51 billion by 2024, according to a report by Market Data Forecast.
In addition to the collaboration, Domty is also seeking to increase its mozzarella production capacity, targeting 60 tonnes per month compared to the current 55 tonnes, reports Menaf.
To further expand its market share, the company will start distributing mozzarella cheese to small retailers and grocery stores.
The cheese sector in Africa has witnessed a couple of investments being undertaken in the recent times.
Land’Or, Tunisian dairy processor specializing in cheese making has received a €10.9 million (US$12.89m) loan financing from the European Bank for Reconstruction and Development (EBRD) to support its expansion in Tunisia and investment in Morocco.
From the total financing facility, Land’Or will use €3.1million (US$3.66m) to procure new machinery and increase the production capacity of its Tunisian plant.
It will also optimise the processes in its Tunisian plant by improving its industrial standards, investing in productivity, quality and safety.
In Morocco, the cheese maker’s sudsidiary, Land’Or Maroc Industries (LMI), will receive €7.8 million (US$9.2m) to finance the acquisition and installation of equipment at its new cheese manufacturing plant, to be built in Kenitra, north of Rabat.
This facility is expected to be operational by the end of 2021 and will have a capacity of 5,000 tons of fresh, melting and canned cheese.
September 9, 2020